Tonight is the series finale of the much-beloved Chuck. It’s hard to explain the devastation to a non-fan. But it’s a show that is the culmination of my favorite things in entertainment: clever, fun, witty, and suspenseful. It manages to be all of these things while tugging at the heartstrings. Yes, there are many far-fetched things in it – but then again, almost all shows and movies require some suspension of reality. From the pilot episode, which showed our dorky, lovable hero thrust into a situation he would never have expected, I was hooked – and so was my family. (It didn’t hurt that Matt Bomer and Adam Baldwin were there in the pilot either. It’s time for Adam to have his own lead role, am I right?)
Being a Chuck fan has been an emotional, stressful ride- and not just because of the suspenseful storylines. Great show impacted by the infamous strike (like so many were a few years ago). Then years of uncertainty. Renewal? Picked up for the second half of a season? Renewal again? We bit our nails, held onto hope, retweeted and went to Subway. Fans held Save Chuck campaigns with more passion than politicians.
And when it was announced that NBC would give Chuck a final, albeit shortened season to allow the story to wrap up, it was instantly a trending topic on Twitter.
But, says Nielsen – no one watched.
Chuck is yet another show that has been killed by this inefficient and outdated system. Pushing Daisies, Dollhouse, Firefly – just a few amazingly creative shows that had so much potential but were hampered by networks and budgets and lack of advertising and a million things that most of us will never know, but ratings are the primary culprits. I know that no one is going to allow a show to remain on the air if they can’t make money from it. I know that advertisers won’t pay as much for a commercial on a show that “only” a million people are watching. (As if we watch commercials these days. But I would if it would save my show!) But it’s time for the antiquated, inefficient Nielsen system to go.
I’ve taken experimental psychology. I know how inexact sampling is. We know how useless polls are – I’ve never had anyone ask me what my political views are for a poll, but we’re expected to believe that calling around or online voting provides an accurate sample. So why do we still rely on the Nielsen system to provide an accurate representation of how many people are watching a show?
I’ve seen industry people blog about how the technology is far away from being developed, but I have a hard time swallowing that. You mean to tell me that even though my cable company can make channels available or unavailable within 5 minutes of me calling to change my service, they can’t track what I’m watching? There are also privacy concerns – but I can’t imagine that most people would be opposed to anonymous records of what they’re watching. Even if half of cable/dish subscribers opted out, it would still offer a much better representation than this “sample” that Nielsen gets.
Maybe I just can’t believe that so many people are REALLY watching Dancing With the Stars.
It’s time for the TV industry to catch up. This season’s episodes of Chuck aren’t available on Hulu or iTunes. For other shows, we’re told not to watch online but to watch live – but that doesn’t matter if we don’t have a Nielsen box. For a regular viewer, we’re stuck, unable to do much more than tweet or blog about how much we love a show and to encourage others to watch it. And unless someone that we encourage is a Nielsen viewer and they watch the whole thing without fast forwarding through commercials, it doesn’t count.
I hate being such a cynic, but at this point, I’m starting to wonder if there’s a plot between companies to keep us from truly knowing how many people are watching. Because I don’t see how less than 4 million people are watching Chuck. If it’s really true, if 19 million people were watching the Dancing With the Stars results show and less than 4 million were watching Chuck, I just don’t have any hope left. Jersey Shore, Toddlers in Tiaras and Teen Mom are hits while Chuck is ending. What is wrong with the world?
I’m sorry that I couldn’t do more to save my shows. But I’m more sorry, to Zachary, Yvonne, Adam, Josh Gomez, Ryan, Sarah, McG, Chris Fedak, Josh Schwartz, and yes, I see you in the credits, Buzz Feitshans IV. I’m sorry to them and the whole cast and crew that your hard work hasn’t been more appreciated. I’m sorry that the system is so biased against us and against all of the other great shows that have failed because there’s nothing that we could have done better. I hope that in a few years, the Nielsen system will be a distant memory and that we won’t see this huge fanbase online saying, “We’re all watching this, and it’s great! Why is it getting canceled?!”






